What's The Latest?

Costume character and mascot staff
Tuesday, August 15, 2017

We're recruiting for office based staff! Senior Staffing & Account Manager and Junior Staff Booker
Wednesday, May 10, 2017

Benefits of Hiring Promotional Staff
Tuesday, January 24, 2017

B M Promotions co-founder shortlisted for Event Magazine's Event 100 Club
Friday, November 18, 2016

Winners at the Leamington Business Awards 2016
Monday, November 14, 2016

Looking for new member of the Beautiful Minds team
Tuesday, June 14, 2016

Flying start to 2016 for Beautiful Minds Promotions
Monday, May 16, 2016

Event partner for the AEO Excellence Awards for Third Year Running
Wednesday, May 04, 2016

The NEC Birmingham celebrates turning 40
Thursday, February 25, 2016

A strong year for Beautiful Minds Promotions and we're not finished yet
Thursday, November 26, 2015

Specialists in Promotional Event Staff
Thursday, November 26, 2015

Promotional Event Staff September Update
Thursday, September 10, 2015

Beautiful Minds promotional event staff cover nationwide campaign
Wednesday, August 05, 2015

What our promotional staff have been up to recently
Thursday, June 04, 2015

Official event staffing partner at the AEO Excellence Awards 2015
Thursday, March 12, 2015

BM's Valentine's Day cupids take over London... and the world!
Tuesday, March 03, 2015

Beautiful Minds Promotions shortlisted for another award
Monday, February 23, 2015

Sampling Staff Highlight 0f 2014
Wednesday, December 17, 2014

Lisa's Event Staffing Highlight of 2014
Wednesday, December 17, 2014

Event Staff Highlights of 2014 - Part 2
Wednesday, December 17, 2014

Promotional Staffing Highlights of 2014
Wednesday, December 17, 2014

BM Managing Director, Lisa Simpson makes the Event 100 Club top 50 for a second year running
Thursday, December 11, 2014

Event Magazine's most influential
Wednesday, November 19, 2014

Experiential, sampling and promotional staff
Thursday, November 13, 2014

A day in the life at Beautiful Minds
Wednesday, November 12, 2014

Cheerio Olivia!
Friday, September 12, 2014

Featured in the news
Monday, August 18, 2014

New appointments for expanding Beautiful Minds team
Monday, August 18, 2014

Our big news made the press
Tuesday, June 24, 2014

BM announced as Logistik Group's new staffing supplier
Monday, June 23, 2014

A few pictures of a couple of events we have been working on this week
Monday, June 16, 2014

The importance of training promotional event staff
Tuesday, June 03, 2014

Association of Event Organisers Excellence Awards Finalists
Wednesday, May 28, 2014

BM HQ Recruiting Again
Tuesday, May 20, 2014

Our new business win was featured in a few event industry news sources
Monday, October 21, 2013

NHS business win - Beautiful Minds feel well pleased
Tuesday, October 15, 2013

Autumn Fair 2013 Highlights Featuring Our Staff
Wednesday, October 09, 2013

Another season win - Worcester Warriors
Thursday, September 19, 2013

New Business Win for Beautiful Minds
Monday, July 29, 2013

Event Magazine - Event Awards 2013 shortlist announced
Thursday, July 25, 2013

Check out this Event Magazine article; How I Got Here - Lisa Simpson
Thursday, July 25, 2013

A Happy Team
Wednesday, June 19, 2013

Beautiful Minds Director Jordan taking on the Snowdonia Challenge
Monday, May 13, 2013

Sampling Staff - The Collective Dairy
Thursday, May 02, 2013

Costume Character Staff for Promotional Events
Thursday, October 13, 2011

Getting the best from Promotional Staff
Thursday, September 22, 2011

How pre show marketing can go above and beyond both exhibitor & visitor expectations
Friday, September 09, 2011

Beautiful Minds team up with The Collective
Wednesday, August 24, 2011

Benefits of Hiring Promotional Staff

We live in a world where competition is quite a highlighted factor of everyday business. Each brand is competing against their rivals and trying to stay ahead of the competition. One of the main targets through this competition is the gaining of customers; not just that but loyal ones.

Brands thrive on customer loyalty. Gone are the days when it was about increasing the number of sales. Nowadays, profit depends on loyalty and repeat purchases. Many organisations will prefer the same customer coming to them three times a week over three new customers within the same week. The reason is the long-term benefit. A loyal customer ensures that your brand is going to be alive for months to come if not years.

So, how do brands gain customer loyalty?

There are several strategies to accomplish this but one of the basic goals to achieve is the connection between your brand and the public. In that department, a newly designed logo or active social media channel does not cut it. More and more people are looking for brands that mean something.

For this purpose, some brands are inclined towards hiring promotional staff. Here we have listed a few benefits of promotional staff:

Customer Experience

The relationship between a brand and customer begins from the initial contact. Customers tend to first have a personal experience with the brand before they form an opinion about it. For this purpose, many companies hire promotional staff to greet new customers as they first come to know about the brand. A friendly and welcoming interaction is beginning of customer satisfaction.

Saving Money

When you are promoting your brand, you may want to reach beyond your local area or branch out into untouched markets. Now, if you start planning to send your own staff to different regions or events where promotion is required, it is going to take financial resources. However, you can save these if you hire local promotional staff from an agency such as Beautiful Minds Promotions

Increasing Sales

In the beginning, when the brand is being introduced for the very first time, sales matter a lot. This helps generate basic funds to use for future strategies. Hiring promotional staff increases the total number of interactions, sales of products, distribution of samples or promotional material in addition to customer satisfaction and engagement. This will eventually lead to more ‘off-site’ sales.

Awareness and Knowledge

Customers are smart but basic knowledge of a brand’s product is needed before they decide to buy. Promotional staff can help demonstrate how a product is used or how it tastes. In addition, they can also explain why a customer may need and benefit from a certain product.

Beautiful Minds Promotions is a UK based company specialising in providing temporary staff in the events and exhibitions industry. We offer a wide variety of services including events staff and exhibition staff

We also work in partnership with full-service agencies. Our staff can be hired for multiple purposes regarding any event and we ensure expertise in whatever speciality you decide to hire.

B M Promotions is the UK's leading independent stand alone event staffing agency.

For more information please contact the office on 01926 495 334 or email here