What's The Latest?

Costume character and mascot staff
Tuesday, August 15, 2017

We're recruiting for office based staff! Senior Staffing & Account Manager and Junior Staff Booker
Wednesday, May 10, 2017

Benefits of Hiring Promotional Staff
Tuesday, January 24, 2017

B M Promotions co-founder shortlisted for Event Magazine's Event 100 Club
Friday, November 18, 2016

Winners at the Leamington Business Awards 2016
Monday, November 14, 2016

Looking for new member of the Beautiful Minds team
Tuesday, June 14, 2016

Flying start to 2016 for Beautiful Minds Promotions
Monday, May 16, 2016

Event partner for the AEO Excellence Awards for Third Year Running
Wednesday, May 04, 2016

The NEC Birmingham celebrates turning 40
Thursday, February 25, 2016

A strong year for Beautiful Minds Promotions and we're not finished yet
Thursday, November 26, 2015

Specialists in Promotional Event Staff
Thursday, November 26, 2015

Promotional Event Staff September Update
Thursday, September 10, 2015

Beautiful Minds promotional event staff cover nationwide campaign
Wednesday, August 05, 2015

What our promotional staff have been up to recently
Thursday, June 04, 2015

Official event staffing partner at the AEO Excellence Awards 2015
Thursday, March 12, 2015

BM's Valentine's Day cupids take over London... and the world!
Tuesday, March 03, 2015

Beautiful Minds Promotions shortlisted for another award
Monday, February 23, 2015

Sampling Staff Highlight 0f 2014
Wednesday, December 17, 2014

Lisa's Event Staffing Highlight of 2014
Wednesday, December 17, 2014

Event Staff Highlights of 2014 - Part 2
Wednesday, December 17, 2014

Promotional Staffing Highlights of 2014
Wednesday, December 17, 2014

BM Managing Director, Lisa Simpson makes the Event 100 Club top 50 for a second year running
Thursday, December 11, 2014

Event Magazine's most influential
Wednesday, November 19, 2014

Experiential, sampling and promotional staff
Thursday, November 13, 2014

A day in the life at Beautiful Minds
Wednesday, November 12, 2014

Cheerio Olivia!
Friday, September 12, 2014

Featured in the news
Monday, August 18, 2014

New appointments for expanding Beautiful Minds team
Monday, August 18, 2014

Our big news made the press
Tuesday, June 24, 2014

BM announced as Logistik Group's new staffing supplier
Monday, June 23, 2014

A few pictures of a couple of events we have been working on this week
Monday, June 16, 2014

The importance of training promotional event staff
Tuesday, June 03, 2014

Association of Event Organisers Excellence Awards Finalists
Wednesday, May 28, 2014

BM HQ Recruiting Again
Tuesday, May 20, 2014

Our new business win was featured in a few event industry news sources
Monday, October 21, 2013

NHS business win - Beautiful Minds feel well pleased
Tuesday, October 15, 2013

Autumn Fair 2013 Highlights Featuring Our Staff
Wednesday, October 09, 2013

Another season win - Worcester Warriors
Thursday, September 19, 2013

New Business Win for Beautiful Minds
Monday, July 29, 2013

Event Magazine - Event Awards 2013 shortlist announced
Thursday, July 25, 2013

Check out this Event Magazine article; How I Got Here - Lisa Simpson
Thursday, July 25, 2013

A Happy Team
Wednesday, June 19, 2013

Beautiful Minds Director Jordan taking on the Snowdonia Challenge
Monday, May 13, 2013

Sampling Staff - The Collective Dairy
Thursday, May 02, 2013

Costume Character Staff for Promotional Events
Thursday, October 13, 2011

Getting the best from Promotional Staff
Thursday, September 22, 2011

How pre show marketing can go above and beyond both exhibitor & visitor expectations
Friday, September 09, 2011

Beautiful Minds team up with The Collective
Wednesday, August 24, 2011

How pre show marketing can go above and beyond both exhibitor & visitor expectations

As an event staffing supplier to both experiential and exhibition clients Beautiful Minds Promotions have the benefit of learning about both sides of event staffing. We are fortunate to have learnt lessons from both that have put us in great stead to service clients on either side in a confident, experienced and unique manner.

From our experiential clients we learn the importance of event staff that represent the face of a brand and the importance of crucially getting the event staff right to suit that brand. From our exhibition clients we learn the importance of pro actively guiding visitors through their experience. Helping them get the most out of their day and supporting exhibitors to make the most of their presence at a show.

Put these two important lessons together and you have a Beautiful Minds ethos, “event staff who look fantastic, represent a brand perfectly but also care about the people they are working for and go out of their way to make the experience one of delight and positivity”.

Something else we have learnt from our clients who exhibit at shows, rather than our clients that organise the exhibitions, is what they look for, want and most importantly NEED.

With budgets tight and the need to justify every part of a company’s marketing spend our clients are obviously looking for a proven ROI but also much more. We ask our clients what makes a show a success for them and they say:

Return on investment, networking opportunities, cleverly thought out show experiences to attract visitors, quality leads, good management from the organisers, good availability from the organisers to discuss potential problems or issues as they arise, value for money, accurate visitor numbers and good reliable suppliers. More and more increasingly our clients want EXCEPTIONAL PRE-SHOW MARKETING.

WHY DOES THIS WORK? How many times do we see a show that we want to and should really attend? One where we could meet new suppliers, interact with our industry, get our brands known, find new ideas, assess the competition and generally keep up to date BUT get bogged down with emails and bookings, meetings and conference calls, bills and invoices we give it a miss.

A clever organiser will see the opportunity here and hold our hand (so to speak) to the entrance of the show.

What do I mean? Well take Square Meal Venue & Events as a golden example of how clever, well thought out and executed pre-show marketing gets those of us umming and ahhing to the shows that we need to be at.

Square Meal Venue and Events – Old Billingsgate EC3 21-22 September 2011 – the perfect example

My collection of Square Meal Venue & Events show bags is testament to the number of times I have made the decision to head from our Leamington office to Old Billingsgate to meet with our industry. Excellent advertisements with recognisable branding in trade press, mail shots, invitations, promotional merchandise (this year’s branded oyster card holders are superb), marketing calls offering to send you a link to register for your tickets, followed by another invitation and reminder about the show. Excellent visitor perks including taxis and a breakfast or lunch, ‘Tweetups’ for those social media savvy visitors, the list is endless. As a visitor you feel spoilt before you’ve even arrived at the show.

This is great for their exhibitors. Visitors arrive excited, on a high and more inclined to stop and experience new suppliers’ offerings. Last year Lumacoustics offered visitors a chance to experience their YRWall and then have their design printed on a t-shirt to take away with them. What a fantastic way to attract people to your stand. These guys always get it right but are also firm exhibitors at Square Meal.

So have we registered? Of course we have. See you there.

Beautiful Minds Promotions are the UK’s leading exhibition staff experts who specialise in a number of exhibition staff branding and marketing services including;

  • Magazine subscription sales staff and management
  • Costume characters and guides
  • High Street Store Promotional Staff
  • Sporting Event Staff
  • Exhibition Registration Staff