What's The Latest?

Costume character and mascot staff
Tuesday, August 15, 2017

We're recruiting for office based staff! Senior Staffing & Account Manager and Junior Staff Booker
Wednesday, May 10, 2017

Benefits of Hiring Promotional Staff
Tuesday, January 24, 2017

B M Promotions co-founder shortlisted for Event Magazine's Event 100 Club
Friday, November 18, 2016

Winners at the Leamington Business Awards 2016
Monday, November 14, 2016

Looking for new member of the Beautiful Minds team
Tuesday, June 14, 2016

Flying start to 2016 for Beautiful Minds Promotions
Monday, May 16, 2016

Event partner for the AEO Excellence Awards for Third Year Running
Wednesday, May 04, 2016

The NEC Birmingham celebrates turning 40
Thursday, February 25, 2016

A strong year for Beautiful Minds Promotions and we're not finished yet
Thursday, November 26, 2015

Specialists in Promotional Event Staff
Thursday, November 26, 2015

Promotional Event Staff September Update
Thursday, September 10, 2015

Beautiful Minds promotional event staff cover nationwide campaign
Wednesday, August 05, 2015

What our promotional staff have been up to recently
Thursday, June 04, 2015

Official event staffing partner at the AEO Excellence Awards 2015
Thursday, March 12, 2015

BM's Valentine's Day cupids take over London... and the world!
Tuesday, March 03, 2015

Beautiful Minds Promotions shortlisted for another award
Monday, February 23, 2015

Sampling Staff Highlight 0f 2014
Wednesday, December 17, 2014

Lisa's Event Staffing Highlight of 2014
Wednesday, December 17, 2014

Event Staff Highlights of 2014 - Part 2
Wednesday, December 17, 2014

Promotional Staffing Highlights of 2014
Wednesday, December 17, 2014

BM Managing Director, Lisa Simpson makes the Event 100 Club top 50 for a second year running
Thursday, December 11, 2014

Event Magazine's most influential
Wednesday, November 19, 2014

Experiential, sampling and promotional staff
Thursday, November 13, 2014

A day in the life at Beautiful Minds
Wednesday, November 12, 2014

Cheerio Olivia!
Friday, September 12, 2014

Featured in the news
Monday, August 18, 2014

New appointments for expanding Beautiful Minds team
Monday, August 18, 2014

Our big news made the press
Tuesday, June 24, 2014

BM announced as Logistik Group's new staffing supplier
Monday, June 23, 2014

A few pictures of a couple of events we have been working on this week
Monday, June 16, 2014

The importance of training promotional event staff
Tuesday, June 03, 2014

Association of Event Organisers Excellence Awards Finalists
Wednesday, May 28, 2014

BM HQ Recruiting Again
Tuesday, May 20, 2014

Our new business win was featured in a few event industry news sources
Monday, October 21, 2013

NHS business win - Beautiful Minds feel well pleased
Tuesday, October 15, 2013

Autumn Fair 2013 Highlights Featuring Our Staff
Wednesday, October 09, 2013

Another season win - Worcester Warriors
Thursday, September 19, 2013

New Business Win for Beautiful Minds
Monday, July 29, 2013

Event Magazine - Event Awards 2013 shortlist announced
Thursday, July 25, 2013

Check out this Event Magazine article; How I Got Here - Lisa Simpson
Thursday, July 25, 2013

A Happy Team
Wednesday, June 19, 2013

Beautiful Minds Director Jordan taking on the Snowdonia Challenge
Monday, May 13, 2013

Sampling Staff - The Collective Dairy
Thursday, May 02, 2013

Costume Character Staff for Promotional Events
Thursday, October 13, 2011

Getting the best from Promotional Staff
Thursday, September 22, 2011

How pre show marketing can go above and beyond both exhibitor & visitor expectations
Friday, September 09, 2011

Beautiful Minds team up with The Collective
Wednesday, August 24, 2011

Costume character and mascot staff

Do you find yourself in the hangover of 10 days of athletics?  Yes us too!

The scene was set for the final farewell for two of the biggest names in athletics at the IAAF World Championships and many of us were glued to our screens, or even lucky enough to be on 
the edge of their seats at the former 2012 Olympic Stadium to watch Bolt and Mo for one last time. 

We cheered and shouted and may have even shed a tear as we rode the wave of emotions watching our sporting heroes.  But surprisingly one of the highlights of the games for many was not in fact the greatest athletes of all time but a person dressed in a furry suit, who turned out to be one of the most memorable mascots of all time!

The antics of Hero the Hedgehog were watched around the world and #HEROthehedghog became a must follow on twitter as the days passed!


But why do we have a fondness (or not!) for people dressed in a furry outfit and why have they become part of sporting and promotional activity around the world?

Mascots are used to help people identify and remember a company, product or occasion and can be a very effective way to generate a buzz on social media sometimes being more effective than celebrities!  They often come associated with a name, slogan and jingle and can be a more effective way to promote a brand whilst engaging with your customers.  

Brands such as M&M’s, PG Tips and Michelin tyres have been successful in using mascots to work alongside wider marketing campaigns.  After the success of Hero maybe we will see a new wave of furry creatures for us to love!


The person inside the suit is key to the success of the mascot. Here at Beautiful Minds Promotions we can help you identify a suitable spirit to bring your mascot alive. 

Get in touch to discuss your requirements and we will be only too happy to share our mascot credentials with you!


Need your daily fix of Hero…’s a few of his best bits!



B M Promotions is the UK's leading independent stand alone event staffing agency.

For more information please contact the office on 01926 495 334 or email here