Service Used: Street promoters/National campaign / Costume characters.

Aim: To encourage members of the public to book eye tests at around 300 stores.

Execution:Following a trial period Beautiful Minds were given the national contract for Vision Express Eyeball promotions

Supplying staff for all 300 stores around the UK, giving away vouchers for free eye tests to encourage and improve Vision Express client base. Giving away free merchandise to families and generating a buzz around the brand with enthusiastic and dynamic promoters.

Ambassadors recruited based on the ability to portray key messages and explain benefits of the brand and encourage sales of other services and products.

Beautiful Minds has been contracted for 2009, 2010 and 2011 activities nationwide

Number of staff provided: Various numbers across the UK.