Service Used: PR Stunt Staff

Aim: To promote and gain press attention for BetFairs 2010 Campaigns

Execution: Mischief PR created a superb PR stunt brief for their client BetFair and Beautiful Minds Promotions were contracted in to provide 20x 25+ year old males to perform for photographic and video material

The activity took place at Hackney Marshes in London and was a huge success and gained significant press attention. Beautiful Minds were praised for the precise quick thinking and selection on the back of a very last minute request.

Number of staff used: 20