Costume characters are undoubtedly a fantastic attention grabber, however there is a common misconception that they are useful solely in campaigns geared towards the younger generation. In fact, costume characters are an impressive way of marketing any business and can help to make an event or promotion more effective. They provide an eye catching centrepiece to numerous different promotional campaigns, attracting attention and helping to break the ice with consumers. The advantage of using costumed characters in this instance is that whilst engaging with adults directly regarding the promotion, which may not be child focused, the costume character will help to distract and entertain children.

The build up to a busy summer has already started with Beautiful Minds Promotions providing events staffing across the UK.