Oct
13
Written by:
BeautifulMinds
Thursday, October 13, 2011
Costume characters are undoubtedly a fantastic attention grabber, however there is a common misconception that they are useful solely in campaigns geared towards the younger generation. In fact, costume characters are an impressive way of marketing any business and can help to make an event or promotion more effective. They provide an eye catching centrepiece to numerous different promotional campaigns, attracting attention and helping to break the ice with consumers. The advantage of using costumed characters in this instance is that whilst engaging with adults directly regarding the promotion, which may not be child focused, the costume character will help to distract and entertain children.
Our most recent campaign featuring costumed characters was a roaring success and a prime example of how effective costume characters can be in campaigns geared towards any demographic. The pictures below show our fabulous staff promoting Costa and Coffee Nation at the University of Surrey – experiential marketing at its finest!
This promotion was a wild success and massively benefited the brands; targeted towards students, the promotion involved sampling free coffees, always a great way to win round consumers, particularly students! As it was during Fresher’s Week this was also a fantastic way to ensure brand loyalty throughout the year, as the students were actively being made aware of the products on offer and the locations.
Although costume characters are an interesting gimmick contributing to the success of many campaigns, an eye catching costume alone is simply not enough. The most important factor to consider is not the costume, but the member of staff who will be wearing it – the selected candidate must be hugely outgoing, prepared to interact and mingle with consumers, and above all do what is essentially a hard day’s work. Hot and stuffy, costume work is not for everyone, but our staff and guaranteed to go that extra mile to ensure the success of the campaign.
Whether your brands character is a giant bowl, a bright red heart, an enormous elephant or the latest toy we have the most outgoing staff on the circuit ready and willing to dress up and convey your character's personality. Whatever the occasion and wherever the location we have staff ready to don giant eyeballs, shoes and wigs and perform for your clientele.
6 comment(s) so far...
re:
personality is formed from feelings, thought patterns, interests, and other behaviors. Individual characteristics is what makes each of us unique. For further reading, on how do you go about finding out what your personality "type" really is? check this site at www.tulleeho.org
Mark
www.tulleeho.org
By mark on
Wednesday, November 16, 2011
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re:
I’m impressed. Very informative and trustworthy blog does exactly what it sets out to do. I’ll bookmark your weblog for future use.
Joseph
www.joeydavila.com
Your online Library
By Your online Library on
Saturday, December 03, 2011
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Re: Costume Character Staff for Promotional Events
Love these coffee cup costumes for promotional purposes! although the coffee nation man looks rather small in that costume. It is a good way to get people involved in your promotion though!
By Events Management on
Monday, December 19, 2011
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Re: Costume Character Staff for Promotional Events
Good thought! Rather subsequent the same technique of well dressed promotional staff it looks different. Not only children’s but also teen will love this. Thanks for sharing it…
By Promotional Modelling on
Friday, December 30, 2011
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Re: Costume Character Staff for Promotional Events
Maple grove chiropractic marketing should be unique and energetic.Ncr Forms A large back celebration and event outfit makes pleasure and appeals to attention for a Maple grove chiropractic specialist in their community.
By Ncr Forms on
Friday, January 13, 2012
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Re: Costume Character Staff for Promotional Events
Custom Sticker Printing is established from thoughts, believed styles, passions, and other habits. Personal features is what creates each of us exclusive. For further examining, on how do you go about knowing what your individuality "type" really is.
By Custom Sticker Printing on
Wednesday, February 22, 2012
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